There isn't much in else in Rent To Own like watching a potential new customer walk in the front door. I gives hope and brightens the entire day. When you watch a potential customer leave empty handed is can feel as equally defeating. Why would they leave? Hopefully those potential customers didn't see the silent sales killer in action... Incorrect price tagging. In RTO its part of the business to have different pricing on the sales floor, but without a watchful eye all of the marketing in the world can't make up for some of these unnecessary mishaps. Listen as Jason and Pete discuss how to price correctly, how to avoid every day mistakes, what to look out for, and ways to make the pricing work for you and the RTO company you represent.
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Sponsored by APRO, VOX POP ULI, and Dialectic RTO Division.
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