The RTO Show "Let's talk Rent to Own"
Welcome to "The RTO Show Podcast," your gateway into the fascinating world of the Rent to Own (RTO) furniture industry. Join host Pete Shau, who brings nearly two decades of experience to the table, as he dives into engaging interviews and thought-provoking discussions on the latest trends and innovations. With a blend of humor and realism, Pete explores the evolving landscape of Rent to Own, making complex topics accessible and enjoyable for everyone. Whether you’re a seasoned professional or simply curious about RTO, tune in for insights that will inform and entertain!
Episodes
74 episodes
Securing Capital in the RTO Industry w/ Thomas Murphy of Capital Concierges
What if securing capital for your rent-to-own business was as simple as connecting with the right financial partner? Join us for an enlightening episode with Thomas Murphy from Capital Concierges, who shares his transition from the jewelry indu...
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Season 4
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Episode 26
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50:28
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Where is Wondersign? The real story w/ Kaspar Fopp CEO
Join me as I sit down with Kaspar Fopp to uncover the inspiring comeback story of Wondersign. Discover how this innovative company, once celebrated as "the iPhone of digital signage" in Switzerland, faced daunting challenges...
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Season 4
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Episode 25
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1:53:10
Maximizing Digital Advertising Success in the RTO Industry w/ Ryan Krass of Wowbrands
Are you ready to transform your marketing strategy and dominate the rent-to-own market? Join us for a deep dive into the innovative world of Wowbrands with CEO and CTO, Ryan Krass. From pioneering mobile websites to developing state-of-the-art ...
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Season 4
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Episode 23
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58:14
Behind the Scenes of RTO World w/ Charles Smitherman, CEO of APRO
What makes an event truly unforgettable, even in the face of unexpected challenges like inclement weather? Join us for an in-depth chat with Charles Smitherman, CEO of APRO, as he pulls back the curtain on the immense planning and collaboration...
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Season 4
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Episode 22
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51:17
Innovative Video Marketing Strategies w/ Justin Burns at RTO World 2024
Curious about how a TV producer makes waves in the rent-to-own industry? Join us as we chat with Justin Burns, Director of Marketing for Full O Pep Appliances, dba American Rental Home Furnishings, live from APRO's RTO World 2024 convention. Ju...
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Season 4
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Episode 21
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21:41
Adapting to Retail Challenges w/ Jennifer Harrod at RTO World 2024
Ever wondered how rising costs are shaping consumer behavior in the retail world? In our latest episode, we sit down with Jennifer Harrod, owner of Jameson's Sales and Rentals, right from the heart of APRO's RTO World 2024 convention in Orlando...
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Season 4
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Episode 20
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22:19
Mastering Social Media Marketing w/ Chad Fosdick & Jerard Norman at RTO World 2024
Ever wondered how to achieve consistency and engagement in your social media marketing? Join me, Pete Shau, as I dig into this topic with industry experts Chad Fosdick and Jerard Norman at APRO's RTO World 2024 convention in Orlando, Florida. W...
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Season 4
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Episode 19
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24:57
Navigating Economic Turmoil in RTO w/ Jason Winters
What if you could navigate economic turmoil without sacrificing essential services? Join us on this episode of The RTO Show, where Jason Winters from Impact Holdings unpacks the effects of today's economic climate on the rent-to-own (RTO) indus...
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Season 4
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Episode 18
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1:04:28
Shop Talk w/Brad Denison at Benefit Marketing Solutions
Value has always been the difference between one RTO company and the next. In a sea of the same what sets your brand apart. Well, Benefit Marketing Solutions have the answer. With their help you can offer your customers some of the best m...
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Season 4
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Episode 17
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38:59
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Hometown Rent To Own and NY state facing devastating new legislation
The industry of RTO has been in existance for over 40 years. It has overcome adversity, misunderstanding, and economic downturns. With a solid history and over 10 billion in revenues annually you would think that there is nothing but great thin...
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Season 4
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Episode 16
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43:12
The Omnipresence of Cleek's Home Furnishings w/ "Tiger" John Cleek Jr.
The best way to brand and advertise your RTO company is to go all out. To make sure that you leave no stone unturned and no area uncovered. When it comes to making their brand a household name no RTO company does it better than Cleek's Home Fur...
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Season 4
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Episode 15
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1:08:50
Overcoming Obstacles w/ Karen Martin
Everyday there are challenges to face and overcome. Not all situations are the same and in fact the only thing that makes them similar is the fact that they become obstacles on the road to success. Karen Martin has many years of multi-unit mana...
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Season 4
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Episode 14
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49:54
Single Store Success with Chad Fosdick
You don't have to run the world to be a major player in the RTO industry. Premier Franchise owner Chad Fosdick explains why empty file cabinets and new beginnings are the best way to help you make your mark in the community ...
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Season 4
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Episode 13
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50:50
Opening your own RTO location w/ Leroy Steen
You know that there is a fire in the heart of the people who work in the RTO industry. It never dies out. Well in this case it was burning enough to take Leroy Steen out of retirement to build his own RTO brand in the state ...
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Season 4
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Episode 12
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1:00:05
Vendor Spotlight: Nektova w/ Brian Rosen
In the RTO industry we have relationships with our customers and those relationships are vital to the success of our locations. Another important relationship is the one we share with our Vendors. Nekotva has played a critic...
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Season 4
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Episode 11
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31:49
Digital Conversations w/ Jeraud Norman
In RTO who doesn't love the feel of a big sale with a new customer? Thing is now it probably started from an on line or text lead from a CRM program. Everyone is going digital and our customers are as well. Most showrooms ar...
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Season 4
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Episode 10
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41:43
Sales vs Marketing w/ Andrew Hajduk
There are many things we can do to grow rental revenues, but today's question is what's more important to do first. Should you increase the marketing budget to bring in more leads or invest in sales training to close more ag...
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Season 4
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Episode 9
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48:32
Let's have a War Room w/ Joe Milligan
There are some traditions in RTO as old as time. A good old fashion sell a thon is one of them. Over the years these sales events have progressed and defined themselves to be a major staple in the day to day business of the ...
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Season 4
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Episode 8
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45:17
The importance of small wins
There is always a silver lining so to speak. Even on the roughest days there are the positives that happen. Look for the small wins because they add up. Don't try and tackle the entire RTO Industry at one time. Chip away at ...
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Season 4
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Episode 7
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15:39
Collections Fundamentals with James Harvey
It's easy to forget the basics when everything seems to be changing on a daily basis. James Harvey from Buddy's Home Furnishings is here to remind us how to get it done with the basics from GM buy in, to making us laugh, its all in...
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Season 4
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Episode 6
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42:33
Esquire Advertising's Game Changing Marketing software w/Adam Ball
"Think you’ve heard it all in marketing? Get ready to be surprised! Adam Ball from Esquire Advertising just shared a wealth of insights on the show, and honestly, it’s hard to believe—but it's real. Adam’s approach uses state-of-the-art m...
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Season 4
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Episode 5
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43:11
The new way to HR w/ Katie Marie Meyer
It's seems like there is a million ways to deal with our employees these days. Looking for the right approach can be a difficult task but, Katie Marie Meyers has some insight that might help things out. Want to gain the trus...
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Season 4
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Episode 4
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49:48
Why analyzing your advertising data matters! w/Jeraud Norman
We have talked a lot about the need for marketing and what we should do to make that happen. This episode covers how to review the data from your marketing and making the necessary adjustments to close those leads or to swit...
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Season 4
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Episode 3
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57:57
Just one Store, Just one Shot w/Jamison's Rentals
In the land of ever growing RTO companies there are still the single store owners that bring customer relationships to life, inspire and push innovation, and show a different side to Rent to Own. Owner Jennifer Harrod along with he...
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Season 4
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Episode 2
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50:25
Build your Brand W/ Andrew Hajduk
In the midst of what has started finally becoming the normal after COVID, and looking through what differences have emerged in RTO we are left with finding out how to navigate this new market. That means learning new sales strategies and...
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Season 4
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Episode 1
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41:00