The RTO Show: "Let's talk Rent to Own"

The RTO Show Podcast is the podcast for the rent-to-own industry, hosted by Pete Shau, an industry insider with more than 20 years of experience in RTO operations, sales, leadership, marketing, and store growth.

Each episode brings candid conversations, practical insights, and real stories from the people shaping the RTO community, including operators, vendors, association leaders, store teams, industry veterans, and innovators helping move rent-to-own forward.

Pete’s conversations are built for seasoned veterans, newcomers, owners, managers, vendors, and anyone who wants to learn from the shared experiences, hard-earned lessons, and fresh perspectives inside the rent-to-own industry.

From lead generation, lead management, customer behavior, store traffic, door swings, sales process, collections, training, recruitment, and leadership development to technology, CRM integration, mobile-first shopping, Google ranking, Facebook ads, video marketing, advocacy, APRO, TRIB Group, RTO World, LegCon, and the future of the rent-to-own business model, The RTO Show helps listeners understand what is really happening in RTO.

If you work in RTO, serve the RTO industry, or want to better understand the people, challenges, trends, and opportunities behind rent-to-own, The RTO Show Podcast is your insider’s guide to the industry’s pulse.

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Guest

Stephen Stough

Stephen Stough is the founder of EssToo Creative, LLC, a service-disabled veteran-owned small business specializing in creative and strategic marketing support, offering web design, photography, video production, graphic design, brand development, content creation, and communications strategy.
A veteran-turned-creative director, Stephen blends military-grade problem solving with story-led marketing that moves the needle for rent-to-own businesses — helping stores stop the scroll and drive real foot traffic through compelling, authentic video content.

Stephen appeared on The RTO Show Podcast to share his framework for making effective videos on any budget, breaking down what makes a promo memorable and why commitment on camera beats fancy gear every time.

https://www.esstoocreative.com

Guest appearance on:

Behind the Scenes of RTO Video Magic with EssToo Creative