The RTO Show: "Let's talk Rent to Own"

The RTO Show Podcast is the podcast for the rent-to-own industry, hosted by Pete Shau, an industry insider with more than 20 years of experience in RTO operations, sales, leadership, marketing, and store growth.

Each episode brings candid conversations, practical insights, and real stories from the people shaping the RTO community, including operators, vendors, association leaders, store teams, industry veterans, and innovators helping move rent-to-own forward.

Pete’s conversations are built for seasoned veterans, newcomers, owners, managers, vendors, and anyone who wants to learn from the shared experiences, hard-earned lessons, and fresh perspectives inside the rent-to-own industry.

From lead generation, lead management, customer behavior, store traffic, door swings, sales process, collections, training, recruitment, and leadership development to technology, CRM integration, mobile-first shopping, Google ranking, Facebook ads, video marketing, advocacy, APRO, TRIB Group, RTO World, LegCon, and the future of the rent-to-own business model, The RTO Show helps listeners understand what is really happening in RTO.

If you work in RTO, serve the RTO industry, or want to better understand the people, challenges, trends, and opportunities behind rent-to-own, The RTO Show Podcast is your insider’s guide to the industry’s pulse.

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Guest

Brad Denison

A highly influential leader in the rent-to-own (RTO) industry with more than three decades of experience in legal advocacy, legislative development, and business leadership. He currently serves as CEO of Benefit Marketing Solutions (BMS), where he supports dealers through innovative programs and ongoing industry engagement. Denison began his RTO career in 1991 as an attorney with Rent-A-Center during a pivotal time when the industry faced significant legal and regulatory challenges.

Throughout his career, he played a key role in shaping rent-to-own legislation across the United States, working closely with the Association of Professional Rental Organizations and serving as chairman of its government relations committee. His efforts helped establish the legal framework that supports the industry today. Recognized for his impact, Denison received APRO’s Lifetime Achievement Award and continues to be a respected advocate, educator, and leader within RTO.

Guest appearance on:

RTO Legend: Brad Denison of Benefit Marketing Solutions (BMS)