The RTO Show: "Let's talk Rent to Own"

The RTO Show Podcast is the podcast for the rent-to-own industry, hosted by Pete Shau, an industry insider with more than 20 years of experience in RTO operations, sales, leadership, marketing, and store growth.

Each episode brings candid conversations, practical insights, and real stories from the people shaping the RTO community, including operators, vendors, association leaders, store teams, industry veterans, and innovators helping move rent-to-own forward.

Pete’s conversations are built for seasoned veterans, newcomers, owners, managers, vendors, and anyone who wants to learn from the shared experiences, hard-earned lessons, and fresh perspectives inside the rent-to-own industry.

From lead generation, lead management, customer behavior, store traffic, door swings, sales process, collections, training, recruitment, and leadership development to technology, CRM integration, mobile-first shopping, Google ranking, Facebook ads, video marketing, advocacy, APRO, TRIB Group, RTO World, LegCon, and the future of the rent-to-own business model, The RTO Show helps listeners understand what is really happening in RTO.

If you work in RTO, serve the RTO industry, or want to better understand the people, challenges, trends, and opportunities behind rent-to-own, The RTO Show Podcast is your insider’s guide to the industry’s pulse.

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Guest

Vraj Parikh

Vraj Parikh is the Co-founder and CEO of Atlog, a Y Combinator-backed AI company building compliance-first voice agents for the rent-to-own and furniture rental industry. Vraj grew up in a community where rent-to-own furniture was a household name — his family even relied on it when they immigrated to the U.S. That personal connection drives his mission to build technology for an industry he genuinely understands and cares about.

Atlog's platform powers outbound and inbound communications for RTO, automotive, leasing, and financial services businesses — automating collections calls, payment recovery, and customer service while staying fully aligned with TCPA, FDCPA, and state-level compliance requirements. The goal: help one good manager oversee 20+ stores at once.

A self-described historian at heart, Vraj is driven by curiosity and a passion for solving real problems for real people — and for the communities he came from.

Guest appearance on:

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