The RTO Show: "Let's talk Rent to Own"
The RTO Show Podcast is the podcast for the rent-to-own industry, hosted by Pete Shau, an industry insider with more than 20 years of experience in RTO operations, sales, leadership, marketing, and store growth.
Each episode brings candid conversations, practical insights, and real stories from the people shaping the RTO community, including operators, vendors, association leaders, store teams, industry veterans, and innovators helping move rent-to-own forward.
Pete’s conversations are built for seasoned veterans, newcomers, owners, managers, vendors, and anyone who wants to learn from the shared experiences, hard-earned lessons, and fresh perspectives inside the rent-to-own industry.
From lead generation, lead management, customer behavior, store traffic, door swings, sales process, collections, training, recruitment, and leadership development to technology, CRM integration, mobile-first shopping, Google ranking, Facebook ads, video marketing, advocacy, APRO, TRIB Group, RTO World, LegCon, and the future of the rent-to-own business model, The RTO Show helps listeners understand what is really happening in RTO.
If you work in RTO, serve the RTO industry, or want to better understand the people, challenges, trends, and opportunities behind rent-to-own, The RTO Show Podcast is your insider’s guide to the industry’s pulse.
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The RTO Show: "Let's talk Rent to Own"
Why analyzing your advertising data matters! w/Jeraud Norman
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We have talked a lot about the need for marketing and what we should do to make that happen. This episode covers how to review the data from your marketing and making the necessary adjustments to close those leads or to switch up to what form of marketing really works for you. Is Google the answer, YouTube maybe, what about social media? It's all about knowing how to get the most out of what you use. And for the sake of everything RTO Jaraud Norman says use a CRM!
Visit us online at www.thertoshowpodcast.com or email me at pete@thertoshowpodcast.com.
Sponsored by APRO, VOX POP ULI, Dialectic RTO Division, and Jaraud Marketing.
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